TV TUNE-IN LAUNCH/LICENSING SUPPORT
Kidvertisers on and off-air commercials for Blue’s Clues resulted in the best ratings ever for a Pre-School TV show, and carried the Nick Jr. segment with it. A month before release, we designed an insert for parenting magazines (that was actually a kids’ book). Insert introduced kids and parents to the Blue’s Clues culture. Once launched, we developed creative to ensure long term success of brand. This included special outreach posters and curriculum guides to Head Start and Pre-School educators everywhere.
Every aspect of our work was tested with audiences.
Licensing TV was recreated each year, generating over $1 billion in income. Blue’ s Clues has been described as “the first TV show for preschoolers both educational and profitable.”