MULTI-PLATFORM PRESCHOOL TUNE-IN & LAUNCH
Dora the Explorer was Nick Jr. & Kidvertisers first multi-cultural launch. Dora, a Latina hero, broke barriers and ratings records in English and Spanish. The design and production work was created in-house at Kidvertisers using art from Nickelodeon.
Dora topped Kidvertisers’ earlier launch of mega-hit Blue’s Clues with the highest ratings of any preschool show ever. Licensing followed! A $1 billion licensing franchise still going strong.