SOCIAL MEDIA VIDEO
PlayMonster needed a compelling way to communicate to parents what early learning experts already know: Lauri toys deliver the best unstructured play and years of learning fun to little ones.
With a limited budget, Mitch and Deyna wrote anthem lyrics to a public domaine, classic song. Local kids and teacher were cast — with kid director, Amy Coons and our videographer ace, Alexandra Grablewski. Recording and mixing done at Penny Lane Sound.
Here’s an example of how we got a big bang for Lauri toys’ buck. Outtakes from shoot were employed for packaging and social media.