REIMAGINE, REDESIGN, & RELAUNCH TOY COLLECTION
3 cheers to the PlayMonsters who gave us our first chance at toy design and inventing.
It all started in 2018 when PlayMonster challenged the K’s to rethink and reskin the Mirari toy toddler line. The mission: to transform “the Wonder of Play” from a tagline to an experience. Kidvertisers’ team including Hilke Kaupert, Mitch Koffler and Michaela Zanzani collaborated with PlayMonster teams to redesign and rethink the strategy, the toys, the packages, a styleguide and videos.
Mirari anthem composed by Andrea Perry. Recording, casting and mixing for toys and videos produced at Plush, NYC. Live action video directed by Amy Coons, shot by Natalie Hinkley Productions and edited by Oren Sarch at Structure Productions. Animation: our fave Muriel Tiberghien. Stills for packages and social media shot by Chris Hynes.
Mirari myStorymaker, a Kidvertisers invention, is the 2019 Winner of the National Parenting Product Award!