PARENT DIRECTED TV ADVERTISING
Nickelodeon Magazine research helped take a really good idea over the top by uncovering how the use of the magic word “Please” would move the needle with parents… so much so that readership subscription orders soared!
Our not-so-secret secret: when we’re talking to parents, whenever possible, we get the kids onboard. This “mission driven” commercial ran A LOT on Nickelodeon because it overachieved on the Kidvertisers’ mission for both parents and their kids:
Build subscriber base.
Keep Nickelodeon Magazine’s fantastic content top of mind.
Decrease/eliminate expensive 800 phone calls when kids themselves called to order subscriptions.
The spot ran for 7 years; enough time for it to become embedded in the brains of the 90s kids we still love! Some of their efforts to recreate the commercial now searchable on youtube.
Want to find out how much of the Nick Mag spot you remember? Take the Buzzfeed test please! (with thanks to Christopher Hudspeth)