MULTI-PLATFORM BRANDING/TUNE IN CAMPAIGN
The Kidvertisers branded “Nickelodeon Nation”; it was picked by marketers as “Best TV Campaign” and included newspaper, web, magazine, on and off channel TV, trade and ad-sales and billboards in Times Square, Hollywood and everywhere else.
Mitch Koffler thunk up the branding line. Kidvertisers creative team included exec producer, Jennifer Carter with a huge group of directors and production companies. including Skip Roessel and Amy Coons. Fantastic sound was mixed with Bobby Sorrentino at Pennylane Studios, NYC. Anthem, written by Bonnie Harris, Mitch Koffler and Tom McShea, arranged and recorded by the amazing Denis Hannigan of Hooligan Music. Nick Nation Houseparty track directed by the preeminent Paul Shaffer. Animation by the late, great David Vesey. Brilliant graphic support from Ms. Jessamine Sison with Kidvertisers Hilke Kaupert and Michaela Zanzani.
Marketing Chief at Nickelodeon, Ruth Sarlin, believed in strong media, so we got lots of eyeballs. Production was no holds barred, and boosted ratings 25%. Hey, Now!