IP LICENSE PROMOTION
Kidvertisers’ creative catapulted SpongeBob licensing blitz, pairing SpongeBob with Paramount, Burger King, Hasbro and more.
SpongeBob licensing support for USA and International markets was created and produced in-house at Kidvertisers. Little comic images of SpongeBob below ran here and there throughout licensing publications.
Within a year of launch, SpongeBob became the top licensed character for adult and children’s apparel, with a cavalcade of branded merch that continues to thrive for Nickelodeon and the world!