ROLE-PLAY GAME CREATION
United Nations Net Aid came to the Kidvertisers to help Jr. High kids, living in America, understand the extreme inequities of growing up all over the world. They were at first skeptical that a group steeped in advertising could invent a game. But the truth is, a game is a powerful way to convey a message; and messaging is what we do! Starting with the communication goals, the Ks collaborated with the NetAid team to find real stories we could work with, and the thinking and designing took off!
With the help of lots of kids and teachers, through research and trial, we made certain gameplay would be exciting and illuminating. The World Class Game, played in classrooms and after-school groups around the country and online, helped US kids, playing the part of a real kid in India, experience circumstances in Tamil Nadu, where about half the kids their age must work in brick or match factories.
In this 45 minute experience, players come to understand the critical importance and personal relevance of staying in school.